Sales Tactics to Beat Your Competition

This month I want to share a success from a friend and customer of mine. You’ll find in this story two important sales tactics for beating your competition.

From Chris Chalmers of Quova Inc:

„We sell a commodity product (geographic data) that is available from a variety of competitors and public sources. Recently, we lost a major account to a competitor, and based on our long-standing relationship with them, they consented to debrief us on what went wrong. Obviously we had an account management issue, and there had been a service problem or two. But the clincher was our competitor was perceived as „more helpful“ and „more expert“ because they were offering all sorts of unsolicited suggestions about how to use the product.

„That was a real surprise – Shouldn’t the customer already know what they were going to do with the product? Otherwise they wouldn’t have bought it, right? How much advice can you give when your product is a simple commodity?

„So we tried our competitor’s approach in our next sales cycle. When the customer was talking about their perceived needs and uses of the product, we used to sit mildly and take notes. This time, we launched into a barrage of questions about the intended use our product, interspersed with short stories about how other customers were using it.

„What about this application? Have you ever considered this alternative? Here’s how someone else in your situation is using it..“ and so on. Instead of going into detail about the functionality of our application, which was simple and undifferentiated, we went into detail about the usage of our product, which was highly differentiated.

„Much to my surprise, it worked! Now WE were perceived as ‚experts‘ and ‚adding value‘ to the product – even though it was still a commodity that our competitor was selling for a lower price. Our coach really wanted to do business with us, and we were able to defend a higher price point and get our deal closed.“

Thanks for sharing your story with my readers and me Chris. You and your sales team were smart to adopt your competition’s tactics to beat them at their own game.

Sales Tactic – Asking questions

Aggressively asking questions is one of the most effective sales techniques you can use. Asking question uncovers the prospect’s pains, wants and desires.

In Chris’s words:

„we launched into a barrage of questions about the intended use our product“

…instead of sitting mildly and taking notes while the prospect spoke about their needs.

Most salespeople don’t go far enough with their questioning. Its not just about open versus closed questions. You need to take it further. Find out how they want to use your product in detail. Find out what excites them. Find out what they are afraid of. Find out the one or two important things that are driving them to make a purchase.

Asking questions offers the potential to increase rapport and build stronger bonds faster with your prospects. When you ask a person what is important to them, they feel more known and understood by you as they answer. This increases their receptivity giving you more opportunities to communicate in a way most effective for your prospect.

Sales Tactic – Telling Stories

Story telling offers the power to transform your product from a nebulous idea into real vision for your prospects. Features certainly have little selling power. Benefits give you a bit more selling power than features do. It is story telling though that packs the big punch because it wraps the what, why, and how of your product all together into an entertaining package that holds their attention.

Stories don’t have to be long. Very effective sales stories need only be a sentence or two. In Chris’s case, the stories were short:

„interspersed with short stories about how other customers were using it“

…because his sales team wanted to stay on their agenda of asking questions and finding all about the prospect’s proposed use of their product. This was a very smart move because when you tell longer stories, you risk losing control of the sales call if you let the prospect ask you a lot of questions.

Stories position you and your company as capable experts. You imbue yourself with the success of your customers. Your prospect sees what is possible and believes that you can help them get what they want because you are discussing a customer who is getting their desired results.

Learn from Chris Chalmers‘ example. Incorporate more stories into your selling and improve your questioning techniques to find out what your prospects want, why they want it, and what they will do with it. Work on these skills and closing gets so easy its almost a nonevent.

© 1999-2004 Shamus Brown, All Rights Reserved.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Shamus Brown

Selling Your Own Home – Are the High Priced Commissions Really Worth Having a Realtor?

It really does not matter whether you are selling a house or trying to buy a house, the real estate agent will say that they are working for the seller. On the other hand, if they are trying to find a home for the buyer, then they will say they work for the buyer. No matter what works for them is what they will do. Keep reading if your interested in selling your own home.

In reality, the real estate agent works for themselves alone. They want to get their business built up and earn a good reputation. They need to get their name out there as much as they can, so they try to sell as many and list as many houses that they can get their hands on.

For Sale By Owner (FSBO) signs are vastly different from a real estate agent sign. The FSBO lists the listing ID and a phone number, or maybe even a website. This type of FSBO services keeps the focus on selling your home, which is exactly what you want to do. They will deal with the owner directly and not have to go through a real estate agent. All the real estate agent is concerned with is selling the homes with the larger commissions. If your home is not one of these, then you real estate agent will not try very hard.

If you will look at a sign from a real estate agent, you will notice their picture on the sign, their logo, and their business name. The agent really is not focused on the seller, they are more interested in building up their name and getting their business and picture out there for everyone to see.

The seller is going to have to pay a lot of money to get a big name agent. Many times the agent is so busy you will not even get to meet them face to face. They will most likely send out someone who works for them to get the job done. You really need to do your research and find out if it is worth it to you to hire a real estate agent so they can build up their name and business, or if you would rather sell your own home and save giving the commission away.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Jackson Montgomery

Tips For Selling Your Own House

Not everyone is willing to use a real estate agent, since they do take a commission, usually around 7%. That means, by selling your own home, you’ll end up with upwards of $10,000 that would have gone to an agent. And given today’s slow market there is a very real chance your home will sit unsold for a year or more.

Today, more than ever selling your own house can not only be more profitable, but it is your best chance at getting it sold quickly.

In this article, I am going to show you how to go from „selling your own house“ to „I SOLD my own house“.

In a hot market selling may have been as easy as putting a „for sale by owner“ sign in front of the house and collecting offers. But let’s face it, times are tough and most houses are sitting unsold for months and years.

It’s a war zone out there. Foreclosures are at an all time high and that creates a lot of houses for sale on the market. In order to survive in a war zone you need special skills and a competitive advantage. With this special training you can get your house SOLD, despite the doom and gloom of the newspaper headlines.

If you’re selling your own house you need a secret weapon. And that weapon is highly specialized marketing!

Here is a killer marketing tip that will give you a competitive advantage over all other sellers on your block.

Don’t list your home in a traditional method. Instead of „starting high“ and being talked down do the EXACT OPPOSITE. Start low, get a lot of attention and let the buyers drive the price up. I am talking about a do-it-yourself auction style sale.

What is working best now is what’s called a „round robin auction“. Here is how it works:

First you will advertise that your home is for auction. In these tough times buyers are looking to get a good deal. Auctions are the place to get great deals, and your message will leap out at them.

Next you will hold an open house for two days only, Saturday and Sunday from 12 noon to 5 pm. This will allow you to funnel all the buyers through your doors all at once.

Those that are interested in the property will place their name and phone number along with the price they would like to bid on an „initial bidding sheet“.

On Sunday night you call all those people that put in a bid and conduct the auction. You will simply call down the list tell them the current bid amount and ask them if they would like to raise or pass. You will go around and around making calls until the highest and best offer has presented itself, hence the name „round robin auction“.

Now that you have found your buyer you will meet with them and get the paperwork started.

That’s the unique marketing method that is working now. And if you are planning on selling your own house there is no better method to attract droves of buyers and compel them to make offers on your house.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by N Big

Will Commercial Zoning Increase Your Property Value?

If you have the correct combination of items and you have a large enough pocketbook, this may be your ticket to retirement. But sometimes, it’s your ticket to the poor house.

I looked at a home that is zoned mixed use. In this area, this means that you can either use the residence as a home or use the residence as a commercial site. These types of sites are usually limited to low impact items such as office buildings, apartments, etc.

What’s the catch? Well, you’ll have to own a large enough parcel of land to make a commercial deal work. This is why you see five homes along a busy street all for sale at once and the zoning is commercial. This is because in order to be approved for commercial development, there must be a large enough parcel to make the commercial development work.

Usually, for mixed residential zoning, these areas are close to town or close to other apartments or business in the area. I’ve appraised several of these types of property. Many times, advertising the zoning as mixed use is enough to sell the home for more just because it may appeal to that specific buyer that wants to live in the same home and run a business out of the home. One home that I appraised offered a living area on the main level and a daylight basement offered office buildings that were rented out.

My understanding is that some banks that specialize in residential zoning will not loan money on mixed use properties. This, of course, is a downfall, if you’re trying to get a residential loan. Some buyers will not want to use their residential home for office use. This will limit the number of buyers that may want to buy your home.

So, will commercial zoning increase your property value? If your home is a residential home with the best use as a residential use, commercial zoning may decrease your home value and make it difficult to get a loan and make it difficult to sell, because you’ll be located on a busy street. If your home is residential use and the highest and best use is to build a commercial structure, most often, your land used as commercial use will be more valuable than your home used as residential use.

So, the moral of the story is to keep an open mind on these types of properties. I looked at some homes the other day where the home is an older residential home with a larger lot. The zoning can be switched from residential to commercial for $1500. Residential homes with larger lots with similar zoning were selling for $350,000 to $400,000. Residential homes that have been switched to commercial zoning were selling for $500,000 to $700,000. So for $1500 and some time, this would be a good investment for your money.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Tim D Page

For Sale by Owner – Marketing Your House for Sale

You’ve decided that the house you are presently occupying no longer suits the needs of you and your family and, after careful deliberation, have opted to put it up for sale, the proceeds of which you will use to purchase a new unit. Since you’re now ready to sell, you must know how you can properly market the house in order to attract the attention of as much potential buyers as possible.

The cheapest and easiest way you can announce to all and sundry that you are selling your house is to put a big „FOR SALE“ sign in front of the property. Unfortunately, you are only likely to attract the attention of your neighbours or travellers who are simply passing through the area. Another relatively cost-effective way of marketing your property is by placing attractive posters on community bulletin boards (in church, the supermarket), where foot traffic is high.

If you want to reach a wider market, you can place an advertisement in the classified ads. Placing an ad is not very expensive but you may have to limit the number of words or characters. If you plan to place an ad in the classifieds, make sure that you are familiar with the real estate lingo and abbreviations, and it is advised that you put several short ads over an extended period of time rather than place one long advertisement once. An alternative is to place an advertisement in real estate related publications and magazines.

To reach a bigger market, you can place an advertisement on the internet. Being visible on the World Wide Web is no longer as costly as it was before. If you do your homework well, you would be able to find sites that offer very competitive rates and prices. Compare services first so you can get the most out of your money.

In addition to these marketing strategies, it also helps if you prepare brochures or flyers showing a photo of your property and listing down main points of interest (of the house and the community / neighbourhood). What’s good about brochures is that they are very handy. You can place a brochure holder in front of your home (by your For Sale sign or beside your mailbox), you can bring several copies with you to the office and distribute it to your colleagues, you can even ask your friends and relatives to help out by handing over a stack and requesting them to give it out to their friends. These brochures will also come in handy when you host open house events. Potential home buyers can just grab a copy and compare your home’s features with the other properties they are contemplating on buying.

There are several other ways by which you can effectively, cost efficiently and creatively market your home. You just have to think out of the box. Make sure, however, that your marketing activities will not bother or annoy other people.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Gloria Smith

Pricing A Home For Sale: The Fine – Line Between Too High, Too Low, Just Right!

For a variety of reasons, at some point, most people decide, the time is right, for them, to sell their home. Since, for most, the value of this house, is, their single – biggest, financial asset. or one of them, wouldn’t it make sense, when this time arrives, you are more aware of some real estate realities, and proceed, with a better knowledge, of a variety of relevant factors, especially, pricing decisions. How one prices his home, from the onset, often, has significant ramifications! Wouldn’t it make sense, to better understand, as many relevant factors, as possible, in order to avoid, the tendency, to, either, over – price, under – price, or, list your home, just – right? With that in mind, this article will attempt to review, consider, examine, and discuss, what this means, and why it matters.

1. Pricing too high: One of the age – old challenges, is, the conflict, between what a homeowner, believes, his property is worth, and, what, qualified, potential buyers believe, and/ or, are willing to pay! When, a seller, over – prices his house, he risks, getting the best possible results, because, in the vast number of cases, the best offers, are received, within the first few weeks, after a house, is listed, on the real estate market. Whether, it’s because of greed, optimism, wishing/ wishful – thinking, or failing to realize, a listing a selling price, are far different entities, this approach, rarely works. There is, generally, lots of competition, and, what lenders, appraise properties for, and, unless these align, few houses sell!

2. Pricing too low: The risk of listing a house, too low, is turning – off, some potential buyers, because, they feel/ believe, there must be something wrong, if it’s being offered, so – cheap! There is a fine line, between, offering something, at the lower end of the market, as compared to, significantly below, that point!

3. Pricing just – right!: The listing price, a home is initially offered for, should depend on the existing local real estate market. Since, this varies, from region – to – region, state – to – state, and neighborhood – to – neighborhood, and even, sometimes, depending on the specific block, and the location on the block (corner, mid – block, adjoining properties, etc), one should hire a qualified real estate agent, to serve and represent them, and their best interests! The pricing range, should be determined, by having a professionally prepared, Competitive Market Analysis, or, CMA, guide the process. A homeowner’s unique needs, and personal situation, are significant factors, in determining, where, in that range, is the finest, listing price.

Obviously, the best way, and approach, to pricing your house, for sale, depends on a variety of factors, conditions, needs, and priorities. However, when the initial listing price, is just – right, instead of too high, or low, your results, will generally, be better!

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Richard Brody

What You Need to Know About Selling Your Condominium in Today’s Market

In today’s California condominium market not only should the seller prepare the unit for sale, but the seller should be prepared with certain information about the homeowner’s association–prior to listing. Do you as a seller know how many owners live in the association? Are you familiar with your association’s Conditions, Covenants & Restrictions (CC&R’s)? What about upcoming assessments for planned maintenance work on the common areas?

You’ve worked hard repainting your unit, cleaning the carpeting and possibly upgrading the countertops in your kitchen and bathroom, and you’re ready to have buyers take a look. Then perhaps you obtain an offer from a motivated and excited buyer and you open escrow and plan to close in 30 days. But wait, have you considered other issues that could impact your sale?

For instance, did you know that having less than a 50% owner occupancy ratio means you may need to obtain an offer from an all cash buyer? Unfortunately, many condo owners do not realize that with a higher number of rental units comes a lower probability of buyer mortgage financing. Many lending sources have a higher criteria than required under FNMA loan rules, and may require 70-75% owner occupancy before agreeing to your new buyer’s loan. At a minimum, 50% owner occupancy is required for FHA loans (this applies only if your building is FHA approved, by the way). In a 32 unit building for example, 16 renters will be too much. Lest you think otherwise, this situation is not unheard of and in fact exists in a very upscale area where the owners don’t want to let go of their units after they have moved on to a single family house. It has presented a lot of difficulties for those owners who wanted to sell. If you wait until you are in escrow for the buyer/buyer’s lender to find this out, much time will have been wasted and the transaction may end up cancelling. Wouldn’t it be wise to bring this issue up to your Board of Directors so that the general membership could review the policy for handling rentals?

Property owners should not be living in oblivion while allowing their association’s owner ratio to decline year after year. This could mean the difference between selling a unit while it still has equity or as a successful short sale, or forcing one into foreclosure because the owner has no other way out of their situation because no lender would grant financing and no all cash buyer could be found. A foreclosed unit in an association means a drop in collected owner’s dues and a possible increase for remaining members, or at the least a lack of contribution to normal operating costs. Plus, the market value of all units in that association may be impacted if it now becomes impossible to obtain financing, or cash buyers bring in „lowball“ offers to a desperate seller. Typically, a lender’s HOA Certification submitted to the Board or property manager may ask how many owners, how many renters, and how many vacant units. You can circumvent wasted time by contacting your Board or property manager beforehand to obtain this information.

Let’s say the owner occupancy ratio is still fine, but there are delinquent owners in the building, possibly due to loss of employment, or units already in foreclosure. Did you know that if an association has over 15% of its owners 30 days (or more) behind in their association payments, the lenders will probably not make a loan until that number is decreased to less than 15%. In a smaller building of 30 units, that would take only 5 units. What if those particular owners are foreclosures held by a bank which is not paying dues until the unit sells, or owners who have abandoned their units and are unreachable? Has your Board of Directors suggested a remedy to assist current sellers in good standing? This is information you the seller should look into before you list your property. Why wait until you’re in escrow and then find out the lender won’t go forward due to this issue? Again, your Board of Directors (possibly the Treasurer) or your property manager representative should be able to quickly provide you with this information.

These are two of the biggest issues that a seller may confront, but others may include whether or not your association has a reserve study–how much money is set aside in your annual budget for reserves? Ideally it would be about 10%. Does your association have CC&R’s updated in the last 5 years, or are you still operating on your original documents that are probably very out of date with today’s laws? What is the pet policy in your building? Many buyers have pets and will need to know in advance what to expect, i.e., two dogs may not be allowed, but one dog under 35 lbs is allowed. Are you aware of any litigation within the association? This is a disclosure asked of California sellers in which lenders have a direct interest in the risk of lending there, depending on the particular issue.

In a homeowner association, the concept of „the greater good“ is very close to the surface. Members of an HOA are bound together by a particular legal umbrella found in the California Civil Code that does not exist in a non-association neighborhood. Condominium living was and is really meant for the owners who plan on living there, and it may not work well for long-term absentee landlords, because now more than ever, the transfer of these units is greatly controlled for the first time by mortgage lending criteria.

For more real estate information please visit my websites. I would be happy to respond to any questions concerning this article, or condo selling in general.

http://www.longbeachrealestate.blogspot.com

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Julia Huntsman

Cheap Home Appraisals – 2 Ways You Can Get a Free Home Appraisal

If you are looking for a cheap home appraisal, or free home appraisal, then read this article. I will show you two ways to get your home’s value for free. In today’s real estate market you need to know the true value of your home before you list it for sale. If you are buying a home you need to know how much that home is really worth in a declining market.

Real Estate Agents – Using a local real estate agent you should be able to get a close estimate of the value of your home or property. Real estate agents have at their fingertips many tools that will give a fairly accurate estimate of your home’s value. What will this cost? Usually it is free. So what’s the catch? Well, most realtors will do this for you in hopes of getting your business. Should you let just any real estate agent do this analysis? I say no. You want to select a real estate agent that is familiar with your subdivision or area. You also want an agent that understands how the features in your home will either increase the estimate or decrease the estimate. Once you receive an home value estimate, then you should use the next method to verify that the estimate is correct.

Home Appraisal Websites – I like using some of the free online home appraisal websites, like HomeGain. HomeGain will give you a fairly descent estimate within a few seconds. All, you have to do is supply your address and a few details about your home. Click the button, and within a second or two you will have a free home appraisal. There are other sites on the internet that do this type of appraisal but many are not free. I suggest that you get at least two estimates from an online source and then compare it with a real estate agents estimate. This should give you a fairly good idea of how much your home is worth.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Jordan S Ashton

Mortgage Options for Home Buyers

To first-time or even repeat buyers it can be daunting to figure out what all your martgage options are. Especially when you’re time pressed to make a commitment to one after you have drafted a contract to purchase a home. Here is an overview of available mortgage products. I’ve added common loan terms from mortgage lenders.

-Affordable housing loan: umbrella term used to cover various loan products targeted to first-time homebuyers.

-Assumable loan: existing mortgage loan that can be assumed by another person; most conventional loans are not assumable; government loans are assumable with qualification of the new person.

-Bi-weekly mortgage: one-half of the mortgage payment is paid every two weeks, resulting in one extra full payment toward principal each year.

-Blanket mortgage: mortgage secured by more than one piece of property.

-Blended rate (or wraparound) mortgage: refinancing plan that combines the interest rate on an existing mortgage loan with current interest rate for an additional amount of loan.

-Bridge (or swing): loan used to bridge the gap when someone is purchasing a new home before they have gone to settlement on their previous home.

-Budget mortgage: another name for a loan that included taxes and insurance along with the principal and interest payment (PITI).

-Installment sale (also called a land contract): usually a private agreement between a seller and buyer where title is not conveyed until all payments have been made.

-Carry-back financing: whenever a seller agrees to finance either the first or a second mortgage on the property.

-Chattel mortgage: a pledge of personal property to secure a note.

-Construction loan: short-term loan made during the construction of a house.

-Home equity loan: either a lump sum or a line of credit made against the equity in a home.

-Interest-only: Your monthly payments only cover the interest on your mortgage loan. Your payment does not include any principal payments to create equity. In a market transitioning from a sellers to a buyers market, you might loose money on the sale of your home.

-125% loan: A loan product in which you are actually borrowing 25% more than the present value of the property you are purchasing. If you should have to sell the property in the first few years, you will find yourself „upside-down“ in the mortgage, owing more on the mortgage than you can sell the house for.

-Open-end mortgage: one where additional funds may be borrowed without changing other terms of the mortgage, typical for construction loans.

-Package mortgage: mortgage secured by a combination of real and personal property; often used for vacation property such as a cabin, beach condo, or ski chalet.

-Portable mortgage: new concept; mortgage loan can be carried with you from one property to another.

-Purchase money mortgage: any loan used to purchase the real property that serves as collateral but usually refers to seller-held financing.

-Reverse mortgage: special program for senior citizens (62 or older), which utilizes the equity in the seniors‘ home to provide additional income without having to sell their home.

-Sub-prime loan: loan with risk-based pricing for persons unable to qualify for prime conventional loans; typically has higher rate of interest; credit scoring and appraisal are critical.

Mortgage terms.

-Mortgagee: the party receiving the mortgage, the lender.

-Mortgagor: the party giving the mortgage, the borrower.

-Mortgage: document establishing property as security for the repayment of the mortgage loan debt.

-Note: a written promise to repay a debt.

-Deed of trust: document conveying legal title to a neutral third party to provide security for the mortgage loan debt. The choice of whether to provide collateral for the loan through a mortgage or a deed of trust depends on individual state law.

-Default: failure to carry out the terms of the contract; the most important term being the agreement to make regular payments.

– Loan-to-value (LTV): percentage of what the lender will lend divided by the market value (e.g., property worth $200,000 with a LTV of 90% means that the lender will loan 90% of the value, or $180,000, and a down payment of 10%, or $20,000, will be required from the borrower.

-Qualifying ratios: the percentage of gross monthly income allowed by different loan programs.

o Front-end ratio is the amount allowed for total housing expense.

o Back-end ratio is the amount allowed for total debt. Example: Fannie Mae/Freddie Mac ratios are 28/36 or 33/38 for affordable loans. FHA ratios are 29/41.

-Points: each point is 1% of the loan amount. Lenders often charge a l% loan origination fee. Additional points may be charged to discount (lower) the rate of interest.

-Buy-down: a cash payment to the lender that lowers the rate of interest; often used a marketing technique by new homebuilders. Example: Property selling for $200,000 with a 2-1 buy down. Interest rate for first year is 4%, second year 5%, and life of the loan 6%.

-PITI: usual components of a mortgage loan: principal, interest, taxes, and insurance. Payment is attributed first to principal, next to interest. Taxes and insurance are paid from an escrow account. Interest and taxes are tax deductible.

-Principal: the balance due on the amount originally borrowed.

-Interest: the amount charged by the lender for the use of the amount borrowed.

-Conventional loan: any mortgage loan that is now government insured or guaranteed.

-Government loan: FHA-insured or VA-guaranteed loans.

-Conforming loan: conforms to Fannie Mae/Freddie Mac guidelines.

-Nonconforming loan: does not conform to Fannie Mae/Freddie Mac guidelines.

-Jumbo loan: one that exceeds current Fannie Mae/Freddie Mac loan limits.

-First mortgage (or Trust): the primary loan placed on the property.

-Junior, or second mortgage (or Trust): secondary loan sometimes used in conjunction with first mortgage or one placed sometime after closing on first; such as a home equity loan.

-Portfolio lender: one who retains and continues to service the mortgage loans in-house.

-Prepayment penalty: a fee charged by the lender if you wish to pay off part or all of the balance due prior to the scheduled end of the term; penalty not allowed on any conforming or government loans; most often seen in jumbo loans and ARMs.

-Negative amortization: occurs whenever the monthly payment is not enough to cover the interest charges for that month with the additional amount being added to the principal balance; results in an increasing principal balance rather than a decreasing principal balance as occurs with a fully amortized loan.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Mark Nash

For Sale By Owner – What You Want To Know About It

When the owners of houses want to sell their own house without the help of any real estate agent or broker, they are called for sale by owner. The National Association of Realtors did a survey report in 2006 that showed that only 7 percent of all sellers were FSBO. There are a lot of hurdles that they have to face when selling their house without the help of any professional. Some of the hurdles may be marketing techniques, timing among others, preparing and designing the house for sale and negotiations.

They need to undertake these hurdles and have to do proper planning because only then you can sale the property successfully. There are many advantages of having for sale by owner, because when there is no middleman, there are no commission fees, so profits are more. Another benefit of this method is that when the owner of the house makes the sale himself, he takes care of all the conditions and clauses in the contract. In case you take the help of a real estate agent for selling your house, the broker is more concerned for the commission and thus forgets other aspects.

If you want to go for FSBO, then you must take care of all the paperwork yourself, and therefore you need the complete knowledge of the market. First of all, you must consider the market price of your house. If you overestimate the cost, you will not find buyers, and if you underestimate the price, you will be at a loss, so proper cost analysis is required. Once you get the market price of your property, you need to get all the papers that are needed to do the sale.

After all these things, now you have to place an ad of your house to attract potential buyers. For this, you can use multiple listing services, and there are various websites for this purpose. You can get the opportunity of allowing tour of your house as a lot of websites give you this kind of service. If you do not want that, you can just include the images of your property so that buyers can have an idea about your property.

You have to face many challenges and hurdles in spite of having various attractive options, like saving in commission etc. You need to sort out all the matters yourself since there will not be any agent or broker to help you out.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Adam Sawyer

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